Winning with social media - a green view - with video!

Topics covered:
In 2012 the London elections for Mayor and London Assembly will be a high profile battle with Boris and Ken running formidable campaigns. The Green Party is fully embracing social media to reach the electorate in new and innovative ways. Chris Smith will be showing how the organisation has delivered major marketing campaigns about subjects such as air pollution in London using video, social media and traditional campaigning tools. This session will provide a unique insight into the creative processes behind delivering complex issues to the public, combining traditional and digital media, demonstrate the latest in social media tools for engaging an audience and illustrate the best methods of quantifying a campaign’s success. Chris Smith ran one of last year’s most successful sessions so we’re delighted
to welcome him back.

Chris Smith, social media guru and Founder of Eco Tube


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