Common Cause: Understanding values to change the world

Date 8 October 2019 10:00 - 17:00
Venue University of Edinburgh

This full day of training will help you understand values, and how you can tap into them in how you communicate with others to create different responses to sustainability challenges.
Values represent our guiding principles: our broadest motivations, influencing the attitudes we hold and how we act. Our values have a powerful influence over our choices.
There are a common set of values we all share, called compassionate values, which underpin much social and environmental concern. Strengthening and giving voice to these values will help to create the responses we need to a wide range of social and environmental challenges.  
This workshop will help you learn to use values to inform effective action.

What you will learn?

  • Introduce participants, briefly, to research on values
  • Introduce participants to how values can affect the meaning and influence of our communications
  • Offer participants the opportunity to work through the implications of actively including their values in funding proposals, messaging and projects

Course Day Outline


  • Introductions,
  • Discussion: What do I value most in life; what aspects of my work reflect this
  • Summary of the research on values
  • What are the values we want to use for our organisation/our project?


  • A worked example of designing and delivering with values at the core
  • Work to create projects and/or messaging based on the values selected
  • Feedback

This Common Cause workshop is relevant for those working with communities on behaviour change related to tackle climate change.

Delivered by EAUC