Engaging Marketing Teams for Sustainability – Working together to drive behaviour change

Date 10 October 2019 10:30 - 12:30
Venue Virtual

Marketing teams are the closest people to your institution’s stakeholders and have the best idea of what stories and communication methods matter to them. It’s great for an institution to have ambitious sustainability goals, but without effective communication through mainstream channels staff and students can be left unaware of your sustainability initiatives and progress. Collaborating with your institution’s marketing and communications team is vital to increasing engagement, widening your reach and improving interaction with your materials and information.

EAUC-Scotland is hosting a virtual training opportunity for Sustainability, Marketing, Communications and Social Media professionals who are looking to breakdown siloes and work across departments to improve sustainability communication and awareness across their institutions.

Topics will include:
  • Communication – creating a better understanding between the Sustainability and Marketing teams of how teams operate and who can offer support
  • Influencing behaviour change – increasing staff and student engagement and maximising stakeholder relationships
  • Improving sustainability marketing – considering branding and best design practices to better market reports and materials
  • Guest Speaker – Sarah Ford-Hutchinson, Communication Manager, Department for Social Responsibility and Sustainability, University of Edinburgh
Book with a buddy – in order to get the most from this training it would be beneficial to have a fellow staff member from your institution’s Marketing or Communications Team join the training as well. (Please book separately so we can communicate with all attendees directly)

We want you to get the most out of this training – to use it as a chance to make that inter-departmental connection, have a set time to discuss the topic of marketing sustainability at your institution from different perspectives, and to create a collaborative plan for action and continued engagement across teams.

Please contact scotland@eauc.org.uk if you have any questions or require assistance booking your place.
 

Engaging Marketing Teams for Sustainability (EAUC-S)

Event Terms
Attendance is open to everyone with an interest in sustainability within the Further and Higher Education Sector, and elsewhere within the public and third sector. Individuals working within the private sector are requested to contact EAUC-Scotland before booking their place.

EAUC reserve the right to cancel this event if there are insufficient bookings up to one week in advance of the event, and take no responsibility for travel and subsistence expenses incurred by delegates. 

Your contact details may be passed onto any Company Members or third parties related to this event (as relevant). If you do not wish us to do so, please confirm in writing to us prior to the event date.
Delivered by EAUC