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Sustainability hub for sponsors/exhibitors
EAUC Greening the Conference
Each year, we try even harder to be more sustainable! This year sees all Conference bookings going online and all marketing materials and confirmations being sent out electronically. We publish our Conference Sustainability Ethos online and ask all participants to read it, adhere to it and to help us develop it.
This year we are greening our Conference even more by introducing the “sustainability hub” for sponsors and exhibitors. We are aware that you are all doing your part. We want to encourage sharing of good practice in this area and will be developing this short guide full of practical sustainability ideas and suggestions – some of which may or may not be new to you – but the idea being to encourage all to be as ethically-minded and as sustainable as possible with regard to your participation at not only the EAUC Conference but also other Conferences you may attend.
If you have some good ideas or recommendations you wish to contribute to the sustainability hub, then please contact us (conference@eauc.org.uk). Ideas can cover the whole lifecycle of attending a Conference – from the start-up planning phase to attending the Conference itself and what to do with the materials afterwards. Ideas include; what to look for in printers, QR codes, sustainable materials and gimmicks.
Showcase your products and services in the most sustainable way!
Marketing materials
Have you considered...
• Asking your suppliers for a copy of their Sustainability Policy? They may not have one but it may make them more aware of the need to have one for future business?
• Creating a case study or a poster around your product or service, highlighting how it has helped a community or contributed towards a sustainable initiative or had a positive environmental/sustainable impact? Promote this at the Conference!
• Reading the EAUC Conference Ethos to see if you can contribute towards it / help improve it in any way?
Printing
Have you considered...
• Printing back-to-back / double-sided wherever possible
• Printing in black/white (reduce colour usage)
• Printing on the most sustainable paper, using the most sustainable print technique suitable for your print needs (depends on print numbers)
• Working with environmentally aware printers that have achieved the EMAS accreditation, as well as ISO14001 and FSC. We use Park Lane Press read more
• Having your stand materials produced on recycled materials (cardboard) or produced on more sustainable materials (bamboo)? There are lots of suppliers offering stand materials with sustainability in mind.
• When developing your stand and marketing materials, thinking on the long term approach to see how much use you can get out of them – by adapting them slightly they may cover more than one event.
New technology
Have you thought about...
Putting a QR Code on your printed materials? Saves you money and helps the environment!
Have you considered creating a QR Code for your brochure or flyer? A QR Code stands for “quick response” code. It is a small square code consisting of a pattern of dots/squares and is used as a unique URL reference. You decide on the URL when you create the QR Code. It can be used on your business cards, flyers, brochures, website, one-page product descriptions etc.
Once created and put on marketing materials, the code can be scanned by a smart phone which then saves the URL information directly to the person’s phone as a contact. They then have it saved for future reference. This way, you do not need to print additional quantities of your stand materials or business cards and delegates do not have to take home bulky papers – or even worse – leave them behind in their hotel rooms! Stops waste and provides great savings on print runs – and reduces its carbon footprint.
There are many organisations offering free QR Codes – simply search online to find one. For the smart-phone owners, they need to download a QR Code reader – also available free of charge – and offerings vary according to individual phones. Again can be searched and downloaded online.
Give-aways and gimmicks
Is yours necessary and sustainable?
Everyone wants to promote their company and maximise exposure when at a conference. But when it comes to give-aways have you considered the following...
• Is the give-away something a delegate can use – does it have a good purpose?
• Has it been made in environmentally-friendly materials? Can it be recycled after its lifecycle?
• Has it been sourced locally rather than being imported? Are you sure it has been manufactured in ethically-minded and approved factories?
