Harnessing positive behaviour change through social media
Location: University of Leicester, LE1 7RH
Date To Be Confirmed
This course will be delievered in November.
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A guide for greener universitiesThis day will be led by Chris Smith founder of Ecotube, The Green Youtube presents a unique workshop demonstrating tools and strategies available to bring positive behaviour change using social media.
Please note: If you attended the first Social Media Masterclass CPD event last July (2011) or the 2012 Annual Conference session then this course is relevant for you. It will build upon the introduction to social media and will now focus on strategies, case studies and latest trends.Drawing on his experience as a Green Party social media manager and training workshops (www.howtomastersocialmedia.com), Chris will show some of the best practise from the commercial world, examples of campaigns within public sector organisations (including Government) and look at how institutions are using social media to engage with students and increase their green working practises.
Three other speakers have been confirmed:Luke Nicholson, Director of CarbonCulture, will present some of the learning from CarbonCulture's research in the Department of Energy and Climate Change and across Whitehall, using sophisticated digital engagement to make it easy and fun for people to get more engaged in energy saving, and take on sustainable behaviours. The use of high quality experiences like web-based games and visualisations combined with real-time data visualisation, CarbonCulture are collaborating with leading Universities to help staff and students save carbon and energy - and to keep doing it - even if they don't see themselves as 'green'.
John Bailey, Sustainability Projects Officer at Greenwich University will demonstrate the work achieved to come out on top of People & Planet's Green League. A regular contributor to the Guardian, John will share the tools used to bring about sustainable organisational change and a growing interest in the Sustainability Team.
Sam Robinson, Challenge for Change, will demonstrate how Challenge for Change have changed people's negative perceptions of cycling using social media and behaviour change theory. The use of the latest technology coupled with more traditional behaviour change theory can achieve sustainable long-term positive change, provided you use the social media tools you have in the right way.
The day will end with a panel discussion with Q&As, so come prepared!
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