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Behavioural Insights Toolkit: Department for Transport

The Behavioural Insights Toolkit provides a readily digestible and user-friendly guide to those responsible for transport policy and delivery initiatives, including local authorities. The toolkit shows how behavioural insights can be applied in the transport context to achieve policy objectives. The toolkit does not represent mandatory guidance and its use is purely voluntary.

The Department for Transport would welcome feedback from local authorities and others on their experiences of using the toolkit to support the development of transport policy and delivery initiatives. Please send any thoughts, comments or queries you have about the toolkit to behavioural.​insights@​dft.​gsi.​gov.​uk.

The Toolkit can be downloaded below.

Related pages:


Embedding Positive Attitudes and Behaviours Community of Practice

Transport Planning Network Community of Practice

Positive Behaviour Change Resource Bank

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